Our Story
The name Dirty Sledder originated at the Fernie ski hill, dropping off skiers before heading out for the day. Like most other people at the staging area, Graham drove a giant, loud, lifted truck and had a sled deck loaded with two sleds. This caught the attention of a woman, smoking a cigarette outside the lodge, she coughed, pointed and said “look at that Dirty Sledder.”
The phrase stuck and was first adopted among Graham’s family and the saying continued on for the next couple of years, until Dirty Sledder was officially created. The name represents a sledding culture of those who truly enjoy sledding and everything that comes with a day on the mountain.
As an avid sledder of ten plus years and someone who simply loves sledding, Graham knew there was an angle for Dirty Sledder and sharing the sledding lifestyle with others. Fast forward to 2022, Graham began searching for a sled deck for the upcoming season, a Limitless deck in particular. After being unable to find a Limitless distributor in his area, Graham reached out and obtained distributor rights from Limitless for the distribution and sale of their products.
Dirty Sledder now acts as the Limitless distributor for Southern Alberta and the British Columbia Kootenays providing a tailored purchase experience for every deck buyer, specializing in deck consultations, sales, installation and trade-ins.
In addition to sled deck sales, Dirty Sledder aims to celebrate and feature the sledding culture by supporting local organizations and providing a platform for those who simply love riding. From music playing in the staging area to friends sharing laughs and excitement over fresh snow and a couple days off work to the lifted trucks, graphic sled wraps, obnoxious exhausts – these experiences, feelings and nuances are what make Dirty Sledder.
The Faces Behind Dirty Sledder
Owned and operated by husband and wife duo, Graham and Mya Dugdale are the faces behind Dirty Sledder. Together, they are hoping to create a relatable brand that represents all of the Dirty Sledders out there.
Graham
Graham’s sledding and deck knowledge has allowed for him to build the business and become a reputable business owner. As a grain farmer alongside his family in Southern Alberta, Graham spends the majority of his springs and summers in the field; however, when winter hits you will find him in the shop installing decks and taking every opportunity he can to go riding. Graham enjoys riding with his dad, Darcy, with friends or complete strangers if it means a day of riding!
Graham is the sales and customer support lead for Dirty Sledder while overseeing business development. Graham is more than happy to answer questions about decks, ride with a new crew and explore new terrain – anything sledding, he is your guy.
Mya
Mya joined Dirty Sledder as the marketing and strategy lead in 2023. Mya’s background in communications and public relations has allowed for her to play a key role in the business development of Dirty Sledder and directing the brand in the lifestyle space.
While Mya is fairly behind the scenes she will occasionally go sledding with Graham, but prefers to spend her time on the ski hill. You may see Mya from time to time while decks are being installed and she will always be snapping a picture or video of your truck for Instagram!